Zoom on Urban Heritage

A program to encourage cities to publicize their best practices on managing and enhancing urban heritage.

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Description of the Program

This program Zoom on Urban Heritage takes the form of video capsules of a maximum time of 20 minutes, created by the participating city and its heritage specialist. The main goal of these capsules is to form and/or inform interested persons on many themes of the World Heritage cities of our network. They also seek to raise various questions as to the theme addressed and thus generate discussions that can be profitable for all the members of the network. It is essentially a program of knowledge sharing and continuous enrichment.

The contribution of the OWHC is to give videos and cities worldwide visibility thanks to our many communication platforms, as well as a greater accessibility to the videos thanks to the subtitling in the three (3) working languages the OWHC.

Objectives of the Program

This program allows municipal managers:

  • To share their knowledge and good practices about the management and enhancement of their city’s heritage via our community
  • To make this knowledge useful to their colleagues throughout the world
  • To take part in an exchange of know-how and good practices

It is thus in keeping with one of the main objectives of the OWHC, which is “to encourage co-operation and the exchange of information and expertise on matters of conservation and management of urban heritage”.

Target group

This program is mainly designed for municipal managers and experts in heritage of the OWHC network, but also any person in our network directly or indirectly interested by the topics discussed in the videos.

Course of the Program

There are basically three ways to participate in the program:

  • A city that has already produced a video as part of another project may submit it to the OWHC, which will analyze the relevance of integrating it into the program
  • A city may express its interest to the General Secretariat following an advertisement of the program
  • Targeted cities can be approached by the General Secretariat to participate in the program

In the last two cases, the concept is simple: the city that is interested in participating will submit to the General Secretariat a few themes that it wishes to address in a video capsule of a maximum of 20 minutes. The General Secretariat will analyse the various themes submitted in order to be sure they are compatible with the objectives of the OWHC, and will then recommend the issue to be addressed.

Once the theme is chosen, and before producing its training video, since it is the city that is responsible for the production, the city will have to submit to the OWHC a short document summarizing the script of the video (the format, the place where the video will be filmed, who will speak, the sub-themes addressed, etc.).

Once everything is approved by the OWHC, the city will be at the video-production stage, which is very simple. The OWHC does not prompt the city to spend money for the production and the edition of a video, as the purpose of the video is to educate and share good practices, not to impress or make an advertising campaign. However, if the city wishes to spend budget money for the production of the video, the OWHC will not oppose.

The person responsible for the city who wishes to participate in the program may submit a candidacy sending an email to the person in charge of the program, Andréanne Charest, at: [email protected]

Suggestions of types of videos for the Program

For the videos created as part of this program, these may take the form of an informative monologue, a series of questions/answers, an interactive video with a visual support, etc. The video may be filmed at any place deemed pertinent for the theme addresses, for example, in an office, a library, on the streets of the city, near a heritage site, etc.

Click ON THIS LINK to view videos that have already been produced as part of this program.

Eligibility to the Program

The cities that are members in good standing of the OWHC that may participate in this program must have paid the annual contribution for the current year.

The municipal manager who will speak in front of the camera must clearly communicate in English, in French, or in Spanish.

Schedule of the Program

This program does not have any schedule. It always remains open, and the cities may show their interest in participating in the program at any time.

Dissemination of the video capsules

The video capsules will be disseminated obligatorily and first of all on the OWHC’s Youtube channel. Subscribe to our channel to see the videos that are published there: OVPM OWHC OCPM.

In order to make the training video accessible to all the members of the Organization, the OWHC is responsible for the captioning in the other two languages that are not used orally in the video. In order to do so, the OWHC asks the participants to provide the full script of the video, at the same time as they hand over their final video.

The video will also be disseminated on the website, the Facebook page and the newsletter of the OWHC.

Program benefits

The program allows, among other things:

  • To use of the knowledge of the experts of the OWHC cities to create an international network of knowledge dissemination
  • To expose one’s world heritage city and its experts, thanks to the worldwide media coverage
  • To trigger discussions on the topic concerned, at little cost, and to create an interaction between members geographically apart from each other in the world




Communicate with Project Manager Andréanne Charest: [email protected]


17 October 2019

Rehabilitation of the Plaza de Toros of Colonia del Sacramento

Colonia del Sacramento, Uruguay

Zoom on Urban Heritage

14 May 2019

Zoom on Urban Heritage | Historic Monuments Zone of Querétaro

Querétaro, Mexico

Latin America

Zoom on Urban Heritage

18 February 2019

Zoom on Urban Heritage | Outstanding Universal Value of Saint Petersburg

Saint Petersburg, Russia

Zoom on Urban Heritage

Programs of the General Secretariat

Programs of the Regional Secretariats

Programs of the Cities